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The Del Mar Fairgrounds’ new $17 million live performance venue, which has been within the works since earlier than the pandemic, now has an official identify and opening date.
The Sound will debut with a Feb. 3 efficiency by reggae-music star Ziggy Marley, whose 2021 San Diego efficiency was a stadium present at Petco Park.
The brand new venue can have a capability of 1,900 and be open to all ages. It’s on the northeast nook of the Del Mar Fairgrounds. It occupies what was the positioning of the Race Place off-track betting facility.
Tickets for Marley’s live performance, priced from $75 to $125, will go on sale Friday, Nov. 11, at midday at thesoundsd.com. A pre-sale will start Wednesday, Nov. 9, at midday on the identical web site.
The Sound will probably be operated by Stomach Up Leisure, the reserving and advertising and marketing division of the Stomach Up live performance venue. The Stomach Up is in Solana Seaside, barely a mile away from the brand new Del Mar venue. The corporate additionally books exhibits at different San Diego venues.
“We’re bigger than Humphreys and Home of Blues and smaller than San Diego Civic Theatre,” Stomach Up Leisure President Chris Goldsmith stated Monday, Nov. 7.
“Having The Sound means extra touring bands will come to San Diego who’ve outgrown these different venues however are usually not sufficiently big but to play an area present right here or at SDSU’s Cal Coast Open Air Theatre. I feel this might be a game-changer that brings loads of artists who in any other case wouldn’t play right here.”
These sentiments are seconded by Goldenvoice/AEG San Diego President John Wojas. His firm solely books the 1,450-capacity Humphreys and has produced live shows at Copley Symphony Corridor, The Rady Shell at Jacobs Park and different space venues.
“I’m enthusiastic about The Sound and assume it is going to do effectively,” Wojas stated Monday, Nov. 7.
“There’s been a void in San Diego for venues of this dimension, and the very fact they’ll e book loads of totally different genres of music is de facto welcome.”
The Del Mar Fairgrounds entered into conversations about opening a live performance venue on the fairgrounds in 2016 and subsequently awarded a contract to Stomach Up Leisure.
However the fairgrounds retreated from that partnership in 2018, after the producers of the now-defunct KAABOO Del Mar threatened to maneuver to a different location if the contract to the brand new venue went to the Stomach Up. The honest’s board then introduced it could e book exhibits at what’s now The Sound by itself.
The obvious demise of KAABOO — which final occurred in 2019 and is now the topic of a number of lawsuits — led to the fairgrounds bringing again the Stomach Up. The preliminary contract requires Stomach Up Leisure to behave as The Sound’s managing promoter for the subsequent 10 years.
“We’re particularly proud to associate with the nice folks on the legendary Stomach Up venue, a long-time San Diego music firm, who will undoubtedly curate the brand new room with native sensitivity,” Del Mar Fairgrounds CEO Carlene Moore stated in a written assertion. “And what higher performer to begin off the music at The Sound than a legend like Ziggy Marley?”
Marley gained’t be the primary performer at The Sound, though he would be the first for the reason that venue’s new identify was introduced. San Diego’s Primarily Mozart Pageant Orchestra carried out three live shows there in October when the venue was quickly known as The Heart at The Del Mar Fairgrounds.
“These had been a prelude to our February opening,” Goldsmith stated. “I went to the primary two Primarily Mozart live shows and was over-the-moon pleased with how effectively they went and the way good they sounded within the new venue.”
The Sound, by the numbers
Venue dimension: 7,500 square-feet on the primary flooring, 2,000 square-feet on the higher stage.
Capability: 1,900 for normal admission live shows, together with 200 reserved seats upstairs and 100 downstairs. Capability for all-seated live shows is 800.
Stage dimension: 43-feet vast and 32-feet deep
Facilities: 5 bars, 4 on the primary flooring, one upstairs, with mild meals gadgets.
Age restrict: All-ages for all exhibits.
Parking: $10 for normal lot; most well-liked parking choices tba.
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