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Together with China Nationwide Wholesome Way of life Month, CGF Board Member retailer A.S. Watson joined arms with The Shopper Items Discussion board’s Collaboration for Healthier Lives Coalition in China to advertise well being and wellness by on-line and in-store activations through the month of September 2022. The target of this marketing campaign was to construct up shopper mindset on more healthy lives by on-line and offline (O+O) well being schooling campaigns and help behaviour change by selling more healthy product decisions.
This marketing campaign resulted in +97.6% improve in gross sales of 40 more healthy merchandise being promoted in September 2022, 1400+ in-store well being salon activations and 5.17 million complete on-line engagements and in-store 
interactions. Driving consciousness to popularise well being data was a key aim of the marketing campaign with suppliers taking part in in-store activations on sleep and oral well being. On-line activation included a WeChat group to nudge customers in direction of more healthy decisions by selling more healthy merchandise. This included a every day well being quiz and well being tricks to help behaviour change with provider MoveFree to construct up well being consciousness.
CHL World Steering Committee Member, Hanks Lee, Normal Supervisor, Company Communications and Watsons Model Advertising claims, “A.S. Watson believes in Preventive Well being which is essential to contribute to the wellbeing of individuals worldwide. Watsons China’s ‘Wholesome Way of life Month’ is a strong proof that retailers and producers from the non-food sector can work collectively to coach individuals on how dietary supplements will help them keep wholesome inside-out. By means of our offline and on-line schooling marketing campaign, we’ve got reached 5 million prospects, serving to them keep wholesome by offering a greater and extra accessible selection of well being services.”
The Collaboration for More healthy Lives (CHL) Coalition of The Shopper Discussion board continues to be concerned in implementing regional initiatives in China to realize a deeper understanding of local people well being wants. In Might 2022, CHL China partnered with the China Diet Society to assist them broaden the attention of vitamin pointers and analyse shifting consumption patterns in China. Learn more here.
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