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Editor’s notice: CGTN’s new sequence “Touchdown Residence” profiles younger adults from China’s Taiwan area who reside, examine and work on the Chinese language mainland. Chasing their goals throughout the Taiwan Straits, they’re professionals from all walks of life. The sequence spotlights their tales in, hopes for and contributions to their new dwelling.
Lin Yu-ju’s eyes sparkle when she talks about Chinese language tea tradition.
“The rise of the Chinese language tea tradition might be traced again to the Tang Dynasty (618-907), however its origin goes far again to the legendary Shennong some 5,000 years in the past,” Lin instructed CGTN.
“It bears the inheritance and succession of the normal Chinese language tradition,” she famous.
Tea enterprise: A household inheritance to be handed on
“I began to drink tea since I used to be a child,” Lin recalled.
China’s Taiwan area, Lin’s hometown, is famend for its oolong tea, one of many six main Chinese language tea classes, which can be planted primarily in southeast China’s Fujian Province.
Having realized that the most important tea market is on the mainland, Lin’s father began his enterprise by promoting Taiwan’s black tea and oolong tea to the mainland within the 2000s, from which he made the primary bucket of gold. On the identical time, he additionally introduced Pu’er tea from Yunnan Province to Taiwan area, the place Pu’er tea was extremely popular within the Nineties.
When his enterprise started to develop, Lin’s father moved to Beijing round 2009. However he didn’t search to increase extra channels except for the brick-and-mortar shops he owns in Maliandao, one of many nation’s largest tea distributing facilities.
The daddy invited his three daughters to hitch him on a enterprise enterprise when planning to start out the second retailer. And Yu-ju, the eldest of the sisters, did not hesitate lengthy earlier than deciding to get on board. In consequence, she moved from Taichung Metropolis to Beijing in 2016, forsaking a well-paid, white-collar job with good advantages.
Lin Yu-ju is ingesting tea together with her father and youthful sister in Beijing. /CGTN
Lin Yu-ju is ingesting tea together with her father and youthful sister in Beijing. /CGTN
The daddy makes tea himself. Trusting the outdated saying that “good wine wants no bush,” he has devoted his life to enhancing the style of tea, and most of his clients are accrued by years of enterprise.
Nevertheless, Yu-ju has a extra bold plan for her household’s tea enterprise. She focuses extra on buyer suggestions and improves her manufacturing accordingly. She has additionally been making an attempt to construct her personal model by reaching out to youthful clients by digital channels.
“A lot of my clients say our package deal will not be fancy sufficient,” she as soon as complained to her youngest sister Ting-yu, who arrived in June to settle in Beijing.
Yu-ju has additionally began to discover new channels to advertise tea and tea tradition. The 2 sisters launched channels on brief video platforms, sharing vlogs introducing tea tradition, their each day life, and their opinions on cross-Strait matters.
Majoring in industrial design, Ting-yu is much more energetic than her elder sister and is usually the extra motivated one of many two.
“My sister is extra skilled with tea, however I are inclined to push her into motion for different components, like filming movies and designing new packaging,” stated Ting-yu.
Tea tradition: A convention that bears a cross-Strait bond
China is taken into account the hometown of tea and the birthplace of tea tradition. Additionally it is the biggest tea manufacturing and consumption nation.
Based on a report by iiMedia Analysis, China produced 3.18 million tonnes of tea in 2021, rising by 8.5 %. In the meantime, survey information from the China Tea Advertising Affiliation reveals that China produced 45 % of the world’s tea in 2021.
The tea market reached 291 billion yuan ($45.1 billion) in 2021 and is anticipated to increase to over 320 billion yuan ($46 billion) in 2022, regardless of the lingering impression of COVID-19 epidemic.
Lin Yu-ju and her sister Ting-yu are engaged on a script for brief video capturing. /CGTN
Lin Yu-ju and her sister Ting-yu are engaged on a script for brief video capturing. /CGTN
As well as, in late November this 12 months, China’s conventional tea-making and associated social practices made it into the intangible cultural heritage record of UNESCO, which is anticipated to additional enhance the business not solely in China, however abroad as nicely.
“Tea tradition is like this — the higher the financial system and folks’s life turn out to be, the extra essential it turns into in our life,” stated Lin’s father. “Tea is at all times one of the vital essential issues within the lifetime of the Chinese language folks.”
In August, Yi-syuan, the center sister of the Lin household, traveled to Beijing for the primary time for the reason that COVID-19 epidemic started, reuniting beneath the identical roof to have a good time the Mid-Autumn Pageant, a conventional occasion for household reunions.
The trio now have an excellent clearer blueprint for his or her household enterprise. They plan to attend tea expos nationwide, studying whereas having fun with the surroundings.
Reporter and scriptwriter: Ai Yan
Video director and editor: Yang Shengjie
Copy editors: Claudine Housen, Moosa Abbas
Photographers: Yang Shengjie, Zhang Xiulian
Cowl photograph designer: Li Wenyi
Challenge supervisor: Wang Yulian
Chief editor: Chen Ran
Supervisor: Zhang Shilei
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