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Becky Akinyode is the unofficial ambassador of Nordstrom. The New York vogue plate is aware of the division retailer, a comparatively new establishment in New York that opened in 2019, just like the again of her hand. Right now, the stylist—whose shoppers embrace Collina Strada and Nguyen—is taking me to the retail hub positioned at Columbus Circle to discover its choices, particularly flooring three, named New & Rising Manufacturers, which carries a few of our favourite native and smaller designers. I belief her to point out me the way in which: Akinyode, just lately voted Vogue’s Greatest Dressed for 2021, is aware of Nordstrom intimately. She comes right here continually to tug for shoots, herself, pals, and household. This time she is planning to present me a tour of the third flooring whereas she’ll even be scanning for items for the upcoming yr and a few seems for the vacations.
After I lastly meet up with Akinyode at Nordstrom, I’m puttering round flooring three, surrounded by searching customers in black puffers and vacationers in good little beanies. All of them appear like the manufacturers stocked right here, Collina Strada and Vaquera, are removed from their buttoned-up lives. However then Akinyode arrives, and her look throws my world off its axis: She is sort of a shining vogue beacon in a big glowing blue Dries van Noten puffer coat that jogs my memory of a glittering Christmas decoration. She’s the vogue siren on flooring three.
The entire expertise for Akinyode is full circle: Nordstrom was her intro to vogue. The stylist grew up in Maryland, and the closest one was in Washington, DC. Although Akinyode wasn’t merely a toddler shopper tagging alongside along with her well-heeled mom to the division retailer—she was in it. An indication for the Nordstrom Vogue Board, a now-defunct program geared in direction of teenagers to study vogue, caught her eye, and she or he bit. “Principally, the purpose of the style board was to get children who had been interested by vogue,” Akinyode says. “They [Nordstrom specialists] would are available in on the weekends, and we’d study completely different elements of malls, like merchandising, shopping for, and the individuals who did the home windows or the shows.”
As we browse a rack of Collina Strada, a label who she kinds for, Akinyode tells me extra about how vogue performed a task in her childhood, noting that even from an early age, she liked the idea of making a personality and dressing for them. “I used to be obsessive about magazines. I might minimize them up, and I might put all the photographs that I appreciated,” she says. “I appreciated so many various issues, so after I gown, I consider completely different folks I need to be.” For Akinyode these personalities can vary from a “actually stylish kooky girl” to “sporting all black and searching unhappy.” And when she has interval cramps, she’ll “put on one thing actually brilliant.” For Akinyode, dressing has develop into a colourful hit of dopamine simply as a lot as it’s a cocoon. “I really feel like dressing is my armor for going out, so it relies on how I really feel,” she says.
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