The New Clean Mascara Gwyneth’s Obsessed With

Most of Gwyneth’s mascara expertise has been on the crimson carpet, in films, or at massive occasions. “While you want a extremely main mascara—as I do on the crimson carpet—you want one, however I’d by no means discovered a clear one which did the job,” she says. “And day-to-day, I don’t typically need a dramatic look. What I do need is full, outlined, healthy-looking lashes.”

Making a does-it-all clear mascara (clear is very necessary with mascara, as your eyes are a direct portal into your physique) was a journey. However we did it: The brand new Featherlash Lifting Serum Mascara is a remedy serum and plush, blackest-black, tremendous defining mascara in a single.

“What I like is you are able to do one coat for on a regular basis conditions after which three or 4 for giant occasions in your life,” says Gwyneth.

Combining the very best of each colour and care, the mascara-meets-lash-serum helps lash well being whereas it provides you inky-black, lifted, ultraconditioned lashes. And the patented brush will get at each lash for a wide-awake look.

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Featherlash Lifting Serum Mascara

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I’m amazed this formulation is clear. Your lashes simply look unimaginable—lush, inky-black, by no means smudgy. And it’s a full-on remedy serum, too. I’m obsessed.”

—Gwyneth

on the spot advantages

Builds for Lifted, Volumized, Longer-Trying Lashes

Lush, inky-black, and smudgeless: The mascara wakes up your entire face, whether or not you want a pure look or an excellent flirty one. A single coat delivers natural-looking definition immediately; additional coats up the drama considerably. The patented tapered brush will get to even tiny nook lashes to outline and open up the eyes.

97%

mentioned their lashes appeared immediately lifted and volumized.*

94%

mentioned their lashes appeared twice as lengthy.*

94%

mentioned the comb reached each lash.*

97%

mentioned the formulation lasted all day.*

*Primarily based on a four-week third-party consumer-perception examine of 34 ladies ages 30 to 55.

The Magic Mixture: Brush + Formulation

Made with a novel patented tri-cut brush with a tapered finish and a large finish, Featherlash defines, lifts, and will get each lash (because it treats) for lovely definition that lasts all day. It’s additionally remarkably simple to construct and take away.

woman after featherlash lifting serum mascara

long-term advantages

Longer, Fuller, Stronger Lashes

Our light-weight clear formulation is made up of Widelash (a potent biotin-peptide advanced with provitamin B5), Tahitian microalgae (clinically confirmed to boost lash density), and vitamin E (to situation lashes). It nourishes to help hair progress for gentle, healthy-looking lashes. And it’s ophthalmologist and dermatologist examined.

Layers beautifully depending on how much drama you want.

Easy to apply no matter what eye shape you have.

At goop, Make-up Is Additionally Pores and skin Care

We wished make-up that felt luxurious to make use of—and that would nourish our pores and skin within the course of. So we took best-in-class skin-care elements and infused them with beautiful colours.