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The web site selling the gutted metal city of Braddock, Pa., within the spring of 2006 offered stark black-and-white images of dilapidated housing, getting old landmarks and brick facades marred with indignant graffiti. The person promising change, Mayor John Fetterman, stood tall in entrance of a run-down constructing, arms crossed.
“DESTRUCTION BREEDS CREATION,” learn the caption. “CREATE AMIDST DESTRUCTION.”
The Put up’s Beth Reinhard and Colby Itkowitz write that the edgy marketing campaign — which the newly elected mayor reportedly paid for himself with out consulting the borough council — was an early signal of the unorthodox, go-it-alone technique he would deploy to deal with a neighborhood authorities he considered as inept. Per our colleagues:
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