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Stepping inside Storm Pablo’s condo, one notices a Scottish kilt, with a big strip of leather-based as a belt, framed on the kitchen counter. It’s the skirt that Bad Bunny wore within the video for Yo Perreo Sola (2020). The music was included on the album YHLQMDLG, the acronym for a way the Puerto Rican has conducted his meteoric career: “yo hago lo que me da la gana,” or in English, “I do what I need.” The album title additionally sums up the primary lesson the rapper has taught his stylist Storm within the three years they’ve been working collectively.
The framed kilt serves as a reminder that styling has develop into “an artwork kind.” With Yo Perreo Sola, it turned clear to Storm, 31, that Unhealthy Bunny knew no limits. The singer was keen to do something. “It was the primary skirt we placed on him. It was additionally the primary time that I felt that, sooner or later, this could be how we must push the boundaries,” he explains from his condo in Los Angeles. His work turned extra than simply searching for modern garments. He was constructing an esthetic for contemporary pop music alongside stars such as Rosalía and fellow Puerto Ricans Rauw Alejandro and Jhay Cortez, who can also be a shopper of “La Tormenta,” as everybody calls Storm. “It was by no means about going to shops searching for the craziest factor I might discover. That was not my aim. I used to be simply uninterested in all the time seeing the identical factor,” he says.
The chemistry between Storm and Unhealthy Bunny is a thriller. The stylist doesn’t converse Spanish – he’s studying although – and the reggaeton star doesn’t converse a lot English. Nonetheless, they each have comparable origins. They have been born on islands, however broke away from island life to overcome different areas. Storm, whose actual title is Manuel San Agustín Pablo III, was born in Guam, the biggest of the Mariana Islands, an archipelago within the Pacific. Guam, like Puerto Rico, serves as a refueling space for US Navy ships. His father was within the navy.
Storm’s household left Guam when he was 11 years previous. They moved between locations the place it was troublesome for him to place down roots: Kansas, Oklahoma, Alaska. Ever since he was younger, he felt the “urgency” to specific himself by his clothes. “I might go to highschool and other people would say to me, ‘You costume too ostentatiously.’” He now calls Seattle residence. There, he attended highschool and was influenced by the fashion of native legends, together with Kurt Cobain, whose famous cardigan was recently auctioned for greater than $300,000. Cobain is without doubt one of the nice reference factors for Storm, a baby of the Nineteen Nineties. So is Dennis Rodman, who broke stereotypes within the NBA with outlandish outfits and garishly coloured hair.
Pablo left Seattle for Los Angeles on the age of 27 with the dream of doing what he cherished. “It was the proper second,” he says. He had labored as a salesman in clothes shops, however in California, he started to take cost of showrooms the place he coordinated periods for rappers or male pop teams, a job that he mixed with bartending. Thus he arrived at Bodega, a preferred clothes retailer amongst fashionistas. As head of public relations, he was charged with gifting clothes and accessories to artists. A phone call from Bad Bunny’s team modified his life. “They requested me if I wished to do the styling for the [2019] VMAs,” he says.
“The distinction between all of the artists I’ve labored with and Benito [Bad Bunny] is that he’s the one one who informed me that I used to be not considering large enough. Others say, ‘Oh nice, nice job’ or ‘I don’t put on this or I don’t put on that,’ however he’s allowed me to push his agenda,” provides Storm. “I really feel like I discovered him at the very best level of his profession. His fashion was already very cool, however we have been capable of take it to 100.″
Pablo’s small condo is a high-ceilinged rectangle. On a wall is a framed challenge of El País Semanal from January 2021, which options Unhealthy Bunny on the duvet. “That was already there. It was a coincidence,” laughs Storm, who asks permission to put on darkish glasses within the picture shoot to cover the exhaustion in his eyes, attributable to two months of touring. The night time earlier than the interview the Los Angeles live performance that closed the primary a part of Unhealthy Bunny’s Un Verano Sin Ti tour came about. Pablo will likely be residence for a number of days earlier than touring to New York to work with rapper Jack Harlow.
Beneath a big tv sit a number of magazines and a few books, together with one among pictures by Helmut Newton and one other by James Baldwin. Deeper into the area, an enormous mirror faces a two-tier wardrobe, crammed with the clothes that Unhealthy Bunny has worn since he began working with La Tormenta. There’s the plaid padded jacket designed by Scotsman Charles Jeffrey Loverboy that Unhealthy Bunny wore to Porn Hub’s 2019 awards. Additionally hanging from the coat rack is a vest popularized in the course of the El Último Tour del Mundo tour. “This one had a seaside vibe,” says Storm, wearing black, who defines his personal private fashion as clean-cut and understated, with Zits Studios amongst his favourite manufacturers. The garment he holds in his arms resembles a life jacket. Storm says that the rappers’ followers attended concert events carrying their very own variations of that very same piece.
Minutes later, he picks up a down jacket that resembles each a police vest and a classy, impractical garment for arctic survival. The piece by TAKAHIROMIYASHITA The Soloist is one among solely a handful made, retailing at $7,000 every. Unhealthy Bunny used it within the music video for Ignorantes, the place he gave it a futuristic look. Storm poses in it for a few minutes, already too lengthy for the new Los Angeles climate.
A pink and black jacket holds a particular place within the wardrobe. He designed it with inspiration drawn from Kane, one among his WWE idols. “That’s one other factor Benito and I’ve in frequent. We love wrestling,” he says. An motion determine of Unhealthy Bunny as a fighter displays that curiosity. Benito posed in Kane’s go well with on his birthday, giving Pablo’s clothes model, CNTRA, a major increase.
The model title got here to him whereas he was consuming hen wings together with his enterprise companion, Campbell. It was one of many ideas that he had seen in his Spanish class: he instantly knew that the 5 letters have been sufficient for him to specific what they meant. “We wished to be very cautious with the title as a result of we didn’t need there to be any restrict to what we might do with it.” The model sells nearly solely on-line, the one bodily retailer being positioned in a considerably eccentric location, a shopping center in Scottsdale, Arizona. The designers should not in a rush to be in a significant metropolis. In the intervening time, La Tormenta will proceed being a contrarian.
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